HAPPILY BASED IN MINNEAPOLIS, MN
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SWEPT UP

CATEGORY

Brand Expansion

ABOUT THIS PROJECT

Swept Up Big Day Hair Artistry is a team of professional hair and make up artists, specializing in weddings, that comes to you! Kristi came to me with an already established brand but was branching out in her business and needed a spin off logo as well as some supporting marketing materials.

 

After 8 wonderful years at a salon she was ready for a whole new adventure "Swept Up Everyday Style".  She was looking for two new logos, one to represent the “Everyday Style” side of her business and another that represented both sides together.

 

We started with the “Everyday Style” logo, keeping the same border and font we played with the color pallete and added in an icon that would represent this side of her business.

 

Next  we decided to assign her “Big Day Hair Artistry” with an icon as well and utilized both of them in the overall logo.

 

Once we completed the logo design, we moved onto marketing materials. Kristi was in need of a letter to announce to all of her friends, family and existing clients of her new adventure. She also wanted thank you cards, as well as new business cards. Using the new logo and existing brand I feel the final product came out perfectly! 

Check out her amazing services here!